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🌎 THE LATAM RECRUITER - June 2023 Issue

In this issue: Learn how U.S. companies are broadening their nearshoring strategies in Latin America, extending beyond developers, and discover the most in-demand non-engineering roles being filled.

Things Are Changing, Latam Is Not Just for Devs Anymore…

In recent years, many U.S. companies have discovered the rich pool of tech talent in Latin America—a steady trend thrown into hyperdrive during the pandemic. With nearshoring becoming a familiar and trusted practice, we are now witnessing a new phase: expanding nearshoring to roles beyond engineering and product development across every department.

🤔 What does this mean?

It means LatAm and nearshoring are no longer just about developers. U.S. companies hire marketers, sales reps, video editors, tech agents, support engineers, customer service reps, virtual assistants, and even accountants in Latin America.

This surge is driven by companies embracing remote work and economic factors pushing them to look for more cost-effective hiring. Latin America's alignment in time zones with the U.S., cultural familiarity, and diversity further contribute to its status as a preferred talent hub for many U.S. businesses.

What are the most in-demand (non-engineering) roles companies are filling with talent in LatAm?

• Sales

• Marketing

• Accounting

• Tech Support

• Recruiting

Many companies like Deel, Elevate Labs, Spotify, Apollo, and Clevertech have reaped significant benefits by expanding their talent pipelines to include non-product candidates.

Should your company be hiring nearshore for these departments❓

So many companies are leveraging nearshore talent to lower costs, but it’s no longer just engineering departments and technical decision-makers making the plunge.

We know Latin American nearshoring provides the following:

• Cost-effectiveness

• Real-time collaboration due to shared time zones

• A diverse, highly-qualified talent pool

👇 These are just a few roles we are seeing U.S. companies nearshoring via TECLA with increased frequency…

Sales: The globalization of businesses requires a strong sales force. Latin American Sales Development Representatives (SDRs) are valued for their English proficiency, cultural understanding, and contribution to market expansion. Their skill with AI tools boosts communication quality and creative outreach, bolstering demand for technical sales expertise. Especially if your SDR team is working remotely, why not hire someone in a lower-cost country that works in the same time zone?

Popular Sales roles being nearshored:

• Sales Development Reps

• Account Managers

• Sales Ops

• Customer Success Managers

Marketing: Today's marketing is increasingly about generating demand, and content marketing remains a crucial area of focus. The increasing need for SEO professionals and content creators in Latin America reflects this trend as companies strive to enhance their online presence, boost brand awareness, and engage customers effectively. Paying less for the same marketing talent might make sense.

Popular Marketing roles being nearshored via TECLA:

• SEO Specialists

• Marketing Coordinators

• Social Media Managers

• Community Managers

• Backlink Outreach

• Partnership Outreach

Accounting: With the rise of AI-integrated tools like QuickBooks, demand for experienced accountants and bookkeepers is surging. Accounting experts in LatAm provide high-quality, cost-effective services, which are crucial in the current business climate. Even though accounting systems can differ between Latin America and the U.S., this doesn’t seem to be an issue. Latin American professionals are sought after for their ability to collaborate in real-time and proficiency with popular bookkeeping tools such as QuickBooks, Xero, and others.

Most popular Accounting roles being nearshored:

• Bookkeepers

• Tax Support

Enterprise Tech Support: As the use of systems like SAP, Salesforce, and ServiceNow rises, so does the need for support professionals who can help businesses with deployment, maintenance, and support. These professionals ensure operational continuity and efficiency. Given the complexity of business tech stacks, the availability of support staff during U.S. business hours is critical, making Latin America's tech-savvy talent pool an ideal solution.

Most popular Tech Support roles being nearshored via TECLA:

• SAP Support

• Salesforce Administrator

• Salesforce Support Engineer

• ServiceNow Administrator

• AWS/Azure Cloud Helpdesk

Recruiting: With companies looking to cut costs wherever possible, recruiting departments have not fared well. Economic conditions are driving companies to seek cost-effective recruitment solutions, leading to a trend of hiring recruiters in Latin America, especially for labor-intensive sourcing roles.

Most popular Recruiting roles being nearshored via TECLA:

• Candidate Sourcers

• Recruiters

• Onboarding Support

It’s no longer a secret. We are in a new era of nearshore hiring. It’s no longer engineering departments at companies thinking about talent in LatAm. It’s now virtually every department.

To finish with a final stat within our context: last year, 90% of talent hired via TECLA was in engineering or product.

Today, it’s only 70%.

The companies are the same. They’re just looking to Latin America for an expanded set of roles.

If you want to discuss your nearshore strategy more holistically, reply to this email or DM me on LinkedIn!

Stay in contact!

I hope you enjoyed this edition of the LatAm Recruiter! If you'd like to discuss hiring in LatAm, or get advice about the LatAm market, reach out via LinkedIn or email me at [email protected]. I'd be happy to help!

- Gino Ferrand, CEO and Founder at TECLA.